Family Business Plan Essay

Other than that, Ming Yi Feeds is worked in the classification of control and the executives of relative. All the significant thing and choice is making without anyone else however not the untouchable. The business is the original and set up for a long time. The originator of Ming Yi Feeds Sdn Bhd isn't as of now arranging his retirement and isn't choosing to pass the responsibility for organization to anybody since he is as yet youthful and can maintain the business. The progression factor of the organization is the dad of the CEO is profoundly support for the business. Furthermore, probably the greatest client of the organization is the BM Lean Huat Chan a chicken cultivating organization own by the CEO’s father. The strong relatives of the CEO is taking an interest themselves in the business and the help from their dad made the organization effective. The business is kept hidden and private to general society just as their family. The main people ready to get to the business data are the CEO and his dad. This is on the grounds that all the business data is vital to the organization like their provider and clients. The author doesn't have any intrigued to sell their privately-owned company, on the grounds that the proprietor dreams to remain the business in their family. Nonetheless, so as to grow their business, investor might be required to increase some capital, however the family will even now holding the larger part share contrast with different investors. The organization is executing a fundamental remuneration strategy which is base pay and stipends. Be that as it may, there is a reward to each worker consistently and the sum depends on the presentation in the specific year. Foundation Information Company address: Plot 31, Jalan Perindustrian Bukit Minyak 9, Taman Perindustrian Bukit Minyak, 14100 Simpang Empat. Phone No: 04-5078488 Fax No: 04-5086488 Types of Business Entity: Sendirian Berhad Work Force: Presently 20 Staff Member Building Particular: workplaces 24 X 98 feet Turnover for each year: RM 100 million Profit Margin: 0 ~ 1 % Quality Policy Mr. Seah said that they are focused on reliably give the quality item and administrations to fulfill or surpass customer’s desires through constant procedure improvement, enough prepared and created work power and on time conveyance. Vision Ming Yi needs to be a serious maker in agribusiness item in Malaysia. Crucial Yi Feeds is focused on bringing the best and safe farming item to Malaysia agribusiness industry through its inventive R&D office, offices and administrations offering. Target Ming Yi Feeds needs to additionally support its deal by 10% in the following two years. Association Chart Role of Family Members Chief Executive Officer †Seah Yeok Chee the CEO is capable in settling on choice and guarantees the perfection of the business activity just as the offer of the organization. He is the oldest child in the family. Head supervisor †Kuo Yee Mei the GM is helping the CEO in every day activity. She is dependable in keeping up stock level. She is the spouse of the CEO Mr. Seah. Money related & Human Resources Manager †Seah Ai Ling the budgetary and HR chief is capable in the monetary division in the organization just as enrollment and choice of new representatives. She is the sister of the CEO. Activity Manager †Seah Yeok Chew the activity chief is mindful in the feed creation process and guarantees the nature of the item to satisfy the guideline. He is the more youthful sibling to the CEO. Struggle * Connectivity There is absence of association between the organization and the whole market, in light of the fact that the majority of materials are originated from relative (different business element in a similar family). In this way, the expense is marginally higher. * Management issue The chain of command level and the authority are hazy. Which are the distinction/hole between original (father) and second era (child). * Concept The organization is executing a preservationist approach. The organization isn't effectively looked for new client and don't face challenge in new speculation. Arrangement * The organization imparts to the market and gets different providers so as to limit the expense. By this the organization discovered distinctive provider and look at the cost. * The authority among father and child are separated obviously. Along these lines, the choice made by the child isn't influenced by the dad. So as to accomplish the organization vision and mission, they do some interest in promoting their item to new client. Business Activity * Selling takes care of * Selling Raw Material to others provider particularly Maize and Soya bean * Others administrations Raw Material The primary crude materials are Maize, Soya bean feast, Corn gluten dinner, Broken Rice, Feed Wheat, Salt, Meat and Bone, DCP, Feed Oil/Cooking Oil and Vaccine all the elements of grain are locally accessible at low costs however a few nutrients different fixings should be imported. Item Manufacturing Process The compound feed arrangement process requires 1. High exactness and accuracy of gauging 2. Feed fixing taking care of and handling 3. Blending 4. Pressing 5. Marking Process Flow Diagram Compound Feed Process stream of UBM Formula of Feeds R1 †12 †10 ( 8107C ) Group| Name| Amount| Big Scale| Corn| 1058| | SBM Hipro| 478| Liquid| Olien/Cooking Oil| 48| Bin| C. G. M | 70| | Feed Wheat| 100| | DDGS ( Low-Pro )| 100| | MBM| 70| Hand-add| D. C. P 18%| 14| | Limestone Powder| 9| | Salt| 0. 50| | Sodium Humate| 10| Premix | Premix Merah| 1 X| | Premix 8107| 1 X| L-Lysine| 9. 84| | DL-Methionine| 6. 58| | Choline Chloride 60%| 2. 40| | Toxisorb| 3. 00| | Natuphos ( 5000G )| 0. 30| | 1979. 62| Types of Feeds * 8107 Crumbles * 8207 Crumbles * 8207 Pellet * 8307 Pellet * 8107 c is for the chicken ( 1-8 days old ) * 8207c is for the chicken ( 9-14 days old) * 8207p is for the chicken ( 15-21 days old ) * 8307p is for the chicken ( 22days †selling ) Location Tanker for capacity cr ude material Packaging process Photo of the capacity exist Loading process Working condition Weight the feeds and truck before send to the homestead

Human Resource Management Essay Example | Topics and Well Written Essays - 1250 words

Human Resource Management - Essay Example To accomplish positive results for both the association and the individual representative, numerous an association have depended on the use of Employee Involvement (EI). Ulrich (1996, pp. 12) noticed that EI has helped numerous associations react to business challenges other than improving their monetary exhibitions. Such associations have received numerous techniques, running from consumer loyalty, quality circles, collaboration, participatory dynamic, consultative advisory groups, work life quality, all out quality administration, and some more. The most significant pre-essential in copping with these methodologies is the employees’ and managers’ eagerness to change the way in which work in their associations was customarily done . EI has expanded procedures and practices that are being used by associations. Notwithstanding, in spite of EI programs being accessible from quite a while, their commitments in improving the exhibition of associations has not yet been unmistakably perceived or comprehended. Representative Involvement and Participation Representative contribution includes applying an upward and countervailing pressure on the board by workers. Moreover, it is related with the ill-disposed model of relations in a working environment. Representative support can either be immediate or backhanded. Representative association connects with the thought of basic interests among workers and the board. The data correspondence, budgetary association, interviews, critical thinking, laborer chiefs, among others are totally planned for impacting the conduct of representatives and changing authoritative culture. Associations for the most part present EI for three primary reasons: monetary, good and social. Aberrant worker investment and conference utilizes employees’ potential advantages during the time spent dynamic. The significant obstructions to worker cooperation are perspectives of worker's guilds and the executives. EI is a participative procedure that utilizes the whole employee’s limit. Legge (2004, pp 43) u rges associations to utilize representative administration since it increments employees’ responsibility for the accomplishment of the business. In recognizing EI from worker cooperation, Robins by seeing that EI will in general be all the more including as representatives use all their ability in the hierarchical achievement. This view is additionally upheld by Wilkinson (1988, pp98) as he characterizes EI as the participative procedure that uses workers’ whole limit, intended to energize responsibility among all representatives. Then again, worker cooperation doesn't explicitly look for that singular duty degree and thus, it is just observed as a subset of representative contribution. For instance, support by representatives must be restricted to their interest in the circles of value and their results. Be that as it may, representative contribution joins quality circles to authoritative achievement and accordingly is goes about as a technique to improve execution. S ignificance of Employee Involvement EI alludes to the making of a situation where the representatives affect the activities and choices that influence their work. EI is neither an instrument nor an objective. As

See What Book Rioters Are Reading This Week and Why

See What Book Rioters Are Reading This Week and Why In this feature at Book Riot, we give you a glimpse of what we are reading this very moment. Here is what the Rioters are reading today (as in literally today). This is what’s on their bedside table (or the floor, work bag, desk, whatevskis). See a Rioter who is reading your favorite book? I’ve included the link that will take you to their author archives (meaning, that magical place that organizes what they’ve written for the site). Gird your loins â€" this list combined with all of those archived posts will make your TBR list EXPLODE. We’ve shown you ours, now show us yours; let us know what you’re reading (right this very moment) in the comment section below! Liberty Hardy   A Separation by Katie Kitamura (Riverhead, Feb. 7, 2017): Kitamura ROCKS and I have heard this one is fantastic! (e-galley) The Stranger in the Woods : The Extraordinary Story of the Last True Hermit by Michael Finkel (Knopf, March 7, 2017): Based on Finkel’s 2014 GQ essay, which I thought was fascinating. As someone who lives in Maine, going off into the woods to be alone totally appeals to me. (e-galley) Transit by Rachel Cusk (Farrar, Straus and Giroux, Jan. 17, 2017): The second in her trilogy, the first being the amaaaaaazing Outline. *muppet arms* (galley) Show Me a Mountain by Kerry Young (Bloomsbury Circus, Dec. 6): Reading this for review. So far, so good. (hardcover) Molly Wetta   Goodbye Days by Jeff Zentner (Crown, March 2017):  I’ve been in a real reading slump for YA fiction this year, so I thought skipping ahead to the sophomore novel of the author who wrote my favorite debut of 2016 might snap me out of it. (ARC) Homegoing by Yaa Gyasi:  So excited to be swept away by this multigenerational story. (library book) Elizabeth Allen   The Underground Railroad by Colson Whitehead :  I had been excitedly awaiting this book and as I was unable to get my hands on an advanced copy, I was on the edge of my seat for publication date.  So it was a pleasant surprise when Oprah worked her magic… and I ordered it that very day.  This was my first Whitehead and mere sentences in, I knew I’d be going back and reading the rest of his back catalog. (Hardcover) Hidden Figures: The American Dream and the Untold Story of the Black Women Mathematicians Who Helped Win the Space Race by Margot Lee Shetterly:  The first I became aware of this book was when the trailer was released for the movie adaptation starring Taraji P. Henson and Octavia Spencer. And not since I became aware of the existence of The Immortal Life of Henrietta Lacks have I become so enraptured with the concept of a book and felt I would do anything to get it into my hot little hands.  And it has been everything I thought it would be.  And now just to wait until January for the movie! (eARC) Sarah Nicolas   Shadowshaper by Daniel José Older: I just finished this one and it is incredible. I highly recommend the audiobook, which is fabulously narrated by Anika Noni Rose. (audiobook) And After Many Days by Jowhor Ile: Spotted this while browsing Overdrive and picked it up primarily because I’ve never read a book set in Nigeria. (audiobook) Breaking Sky by Cori McCarthy: I was sent a copy of this as a thank you driving a Sourcebooks editor to the airport when she was in town for a conference. After our brief conversation, she seems to have a great grasp on the kinds of books I enjoy. (paperback) Rachel Weber   Unprocessed: My City-Dwelling Year of Reclaiming Real Food by Megan Kimble I’m trying to wean myself off Pop-Tarts and diet sodas and I’m hoping this will help inspire me to reach for radishes instead of Reeses. (ebook) Girl in Pieces by Kathleen Glasgow I saw this compared to Girl, Interrupted and that was me sold. (ebook) Children of Lovecraft edited by Ellen Datlow Datlow could edit a book about the history of cardboard and I’d read it. She is the high priestess of horror and always alerts me to new and exciting horror writers. (ARC) Nicole Brinkley False Hearts by Laura Lam: Former conjoined sisters, sinister cults and organized crime in a futuristic city? Yes, please. (hardcover) An Accident of Stars by Foz Meadows: Its a queer girl portal fantasy. Clearly I need this in my life. You probably do, too. (mass market paperback) Ashley Bowen-Murphy Parable of the Talents by Octavia Butler: My book club selected this novel as soon as we heard that Butler anticipated “make America great again” as a conservative campaign slogan. I’m about ¾ of the way through and can already tell we’re going to have a ton of interesting conversation about this one. (paperback) White Trash by Nancy Isenberg: This has been on my list ever since I heard Isenberg talk about the origins of the concept of “white trash” on NPR’s “On the Media.” I suspect this will be an especially interesting book given the ways race and class are playing out in this election cycle.  (paperback ARC) The Alienist: A Novel by Caleb Carr: Murder, early psychology, fictionalized versions of real people, a newspaper reporter, and Gilded Age New York? If a team of market-research professionals came up with a book for me, this would probably be it. (e-book) Ashlie Swicker Aristotle and Dante Discover the Secrets of the Universe  by Benjamin Alire Sáenz: Listening because my Hamilton-obsessed brain wanted to hear more Lin Manuel Miranda, who reads the audiobook. (audiobook) Burn, Baby, Burn by Meg Medina: Book Riot Live prep- can’t wait to hear Medina speak in November! Loving this historical fiction set in the 70s with just enough tension to keep me from reading it right before bed. (library hardcover) Ignite Me by Tahereh Mafi: I’m a sucker for YA trilogies, dystopian Chosen Ones, and heavy petting during war time. I flew through the first in this series, ignoring some nagging metaphors and narrative choices, but I’ve heard the second has less of that so I’m here to check it out. (paperback)   Katie McLain   The Trespasser by Tana French: I worship Tana French, and I finally got my grubby little hands on an advance copy of her book that’s coming out in October! (digital ARC) From a Buick 8 by Stephen King: I always thought this was one of his most underrated stories, so I’m rereading (or re-listening) to it for the first time in years (digital audio) Steph Auteri   The Short and Tragic Life of Robert Peace by Jeff Hobbs: Someone in my memoir group mentioned it so, when I spotted it at my local indie, I snatched it up. (Paperback) Crave by Laurie Jean Cannady: I saw the author read an excerpt of this at HippoCamp and it was so powerful, I felt like I was holding my breath the entire time. I immediately picked up a copy after the reading. (Paperback) Rincey Abraham   The Grace of Kings by Ken Liu: I picked this one up as Book Riot Live prep, and have delightfully enjoyed falling into this world. I can’t wait to pick up more of Liu’s work now before November comes around. (ebook) Middlemarch by George Eliot: I like to pick one big, scary-to-me classic to read every year that I read in August and this year is Middlemarch. I am close to finishing this one up and was surprised by how much I liked it. (paperback) Jessica Woodbury No Other World by Rahul Mehta: Books about family secrets that bounce around in time? Yes, please. Add on to that the story of an Indian family in a heavily white small town in the 80’s, and an LGBTQ angle, and I am here for it. (e-galley) The Price of Salt by Patricia Highsmith: This is the book the movie Carol was based on, and as a fan of both the film and Highsmith I’ve been planning to read it for months. Finally doing so thanks to an Audible sale. (audiobook) Teresa Preston   Serious Sweet by A.L. Kennedy: I’m reading all the books longlisted for the Booker as part of a Shadow Panel with some blogging friends. I’m just starting this one, so I don’t have an opinion yet. (hardcover) Casey Stepaniuk   Heights of Green by Lise MacTague: This is the second book in a lesbian romance / military science fiction trilogy called On Deception’s Edge. The author is Canadian so she sent it to me to review for my queer Canadian book blog. I have to say, I don’t usually read either of those genres (especially the romance and the military parts). But these books so far are great escapist beach reads. They’re not pretending to be grand literature, but they’re very good at what they do. Alex Laffer   The Sympathizer by Viet Thanh Nguyen: The book tells the story of a Vietnamese-French Communist sleeper agent and their time in America after the war (so far anyway). I’m reading this for a few reasons. It’s a Pulitzer winner, which is always a recommendation of sorts. I’m also trying to get a better feel for American publishing and trends, and this is a book that hasn’t been promoted that heavily in the UK. I’m mainly reading it though because, as half-Vietnamese myself, it’s always fascinating to get something written from this perspective. So far, it has been insightful, tense and melancholic, as the protagonist struggles with ideological, emotional, cultural and racial identity. (Paperback) Eric Smith   Goodbye Days by Jeff Zentner (Crown, March 2017): As many of you Book Riot readers know, Jeff Zentner has become something of a favorite around the blog. His debut, The Serpent King, has snuck its way into a number of posts and roundups, earning much-deserved praise for it’s Southern flavor and heartbreaking beautiful prose. His sophomore effort brings with it another portrait of life in Tennessee, focusing on a teenager in the midst of beating himself up over sorta-kinda causing the deaths of his three best friends. He texts them while they are out driving, and the result ends in a fatal car crash. I’m reading it because I’ll basically read whatever Jeff Zentner writes, be it a book or doodle on a paper napkin. And with every flashback that shows us a glimpse of the friendships before the fatal crash, my heart breaks a little page by lovely page. Yours will too. (ARC) Crooked Kingdom by Leigh Bardugo (Henry Holt, September 2016): The ARC Gods decided to bestow upon me an early copy of Leigh Bardugo much anticipated sequel, and I’m still wondering what I did to please them, or what I will be forced to do in the coming days in exchange for this precious gift. The sequel to her fantastic Six of Crows, Crooked Kingdom picks up after the heist in the first book, and is told in shifting POV. Full of magic and snappy dialogue, it’s just as gripping as the first book so far, which comes as no surprise. One to look out for and promptly devour. (ARC) Karina Glaser   Rich and Pretty by Rumaan Alam: Reading for this in preparation for Book Riot Live! (Library Hardcover) The Adventurer’s Guide to Successful Escapes by Wade Albert White (Little, Brown, 9/16): This book is set at Saint Lupin’s Institute for Perpetually Wicked and Unattractive Children how could I not pick this one up? (ARC) Blessing the Boats by Lucille Clifton: A gorgeous collection of poetry that won the National Book Award. I’m enjoying every word. (Paperback) Alison Doherty   In the Unlikely Event by Judy Blume: I was a huge Judy Blume fan growing up, and a friend lent this to me months ago. (Hardcover) Tiny Little Thing by Beatriz Williams: This was a gift from my mother and is a very fun end-of-summer read. (Paperback) The Faraway Nearby by Rebecca Solnit: I’ve been working my way through this book for months, reading slowly to savor each essay. (Hardcover) Troy Wiggins   The Fire This Time edited by Jesmyn Ward: I can’t claim to be someone who appreciates the voices of leading black thinkers and not be reading this book right now. The time is right. The work is, to use a popular phrase, fire. The scope of the essays and collection of talent on display here is breathtaking. I’ll be taking my time with this one. Full Fathom Five by Max Gladstone: This is one of my favorite contemporary fantasy series. I’d stepped away from the series to catch up on some other titles, but I’m back with it now. Aram Mrjoian   Graceland by Chris Abani: I read The Secret History of Las Vegas a while back and loved it, borrowed this from a friend because Abani is gold. (paperback) Jessica Pryde   United by Melissa Landers: THE THIRD ONE IS FINALLY HERE! Ahem. Sorry. I was surprised by how much I loved Alienated when I finally sat down to read it last year, and the second one was no less engrossing. I’m excited to make my way through the final book, in which the goals of both planets might finally be realized. (library hardcover) Dunbar: The Neighborhood, The School, and the People, 1940-1965 by Aloma J. Barnes: I wrote a column in the local newspaper about reading and books (‘cause what else would I write about) and a week later this book showed up at my library, sent courtesy of the author. I’m super interested in local histories and am already fascinated by this one, about one of the few neighborhoods in Tucson black people were allowed to live in for a long time and the school that gave it its name. (paperback) The Secret Sky by Atia Abawi: I was totally judging a beautiful book by its cover; I look forward to getting further in and discovering a world completely unfamiliar to me. (Hardcover) Emma Nichols Getting Things Done by David Allen: Recently moved to the west coast and am finally taking the time to reorganize my life. Get a Financial Life by Beth Kobliner: With the cross-country move came the realization that I’m an adult and, as such, I really need to know what a 401k is, how (and why) to check my credit score, and how loans and interest work. This book is SO HELPFUL. Kate Scott   Nutshell by Ian McEwan: I just started this one. It’s a murder mystery narrated by an in-utero baby, which should be interesting. (ARC) The Brain’s Way of Healing by Norman Doidge, M.D.: The sequel to The Brain That Changes Itself, which I read recently. It’s about neuroplasticity and its applications for treating brain injuries, strokes, birth defects, chronic pain, etc. (Paperback) Dracula by Bram Stoker: This has been on my TBR list for YEARS. I’m listening to the Audible Studios audiobook production starring Alan Cumming, Tim Curry, and an ensemble cast. (Audiobook) Jessica Yang   Flying by Carrie Jones: I saw it on the new arrivals YA shelf at the library, read the blurb, and was hooked. Aliens! Cheerleaders! Yes, please. (hardcover) The Goblin Emperor by Katherine Addison: This is one of those books that Ive been reading forever because it sounds epic, but never got around to until now. (hardcover) Jamie Canaves   A Change of Heart by Sonali Dev: It’s Sonali Dev so obviously a must-read! (egalley) Moral Defense by Marcia Clark (Thomas Mercer, Nov. 8): The first book in this series had an EEP ending so I couldn’t have grabbed for the next book in the series any faster. (egalley) The Trespasser by Tana French (Viking, Oct. 4): Still trying to read as many 2016 mysteries as I can and I’m loving the MC’s everyone’s-an-arsehole attitude. (egalley) Saga Vol. 4 by Brian K. Vaughan and Fiona Staples (artist): Because this is one of my favorite graphic novels ever I have been trying to read through the volumes as slowly as possible because I don’t want to catch up and then have to wait between releases. But my need for some Saga in my life has finally screamed loud enough that I had to treat-myself and grab another volume. (Trade paperback) Tara Cheesman   The Kontrabida by Mia Alvar and The Restoration of the Villa Where Tibor Kalman Once Lived by Tamas Dobozy (One Story, Inc.) I bought a set of  three chapbooks/literary magazines at a book festival last year where the publisher had a table and only recently “rediscovered” them on my bookshelves.  The entire concept of small, handmade chapbooks appeals to me in general and so far the storytelling in these first two books has been great. I’m thinking about getting a subscription. (Chapbooks) Love Letter In Cuneiform by Tomas Zmeskal (Yale University Press) This book was a gift. The author describes himself as the first “Afro-Czeck” writer (his mother is Czech and his father is Congolese). I am only a few pages in, but so far I’m liking it. (Paperback) Trisha Brown We Were Here by Matt de la Peña: I’ve been meaning to read more of de la Peña’s work since Last Stop on Market Street won the Newbery earlier this year. This one hooked me on page one. (Paperback) Her Darkest Nightmare by Brenda Novak: I’m pretty sure this book will keep me up at night for at least a week, but I just can’t help myself. (egalley) Derek Attig The Fifth Season by N.K. Jemisin: I’ve been meaning to read this forever, and its winning a Hugo was apparently the push I needed. Thank goodness, because I’m enraptured. (ebook) There Are More Beautiful Things Than Beyoncé by Morgan Parker: Parker is one of my favorite poets, so of course I dove into this forthcoming book of gorgeous, challenging poems the moment it hit my mailbox. (galley) Chelsea Hensley   Full Fathom Five by Max Gladstone: I’m working my way through the Craft Sequence and loving every minute. This is the one I was most excited to get to just based on the cover alone, and Im finally here! (eBook)

Public Health Preventing Avoidable Injuries Essay

Public health is preventing, educating, revealing, communicating and researching in an effort to optimize the health of a community. Nurses play a critical role in public health by working to prevent avoidable injuries and accidents. Nurses educate the community by providing information to promote healthy behaviors and a healthier environment. Statistics and observations also play a critical role in public health by revealing health discrepancies in communities. Public health involves conducting research that guides best practices. According to the American Public Health Association, â€Å"Public health promotes and protects the health of people and the communities where they live, learn, work and play† (2016). Overall, public health is a commitment to improvement. A windshield survey is â€Å"observations of various components of the community, such as housing, open spaces, transportation, race, ethnicity, restaurants, and stores (Truglio-Londrigan Lewenson, 2013). 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This makes sense, as corporations who use lobbyists wouldn’t let their services beRead MoreNurse And Health Care Worker Protection Act Of 2015 Essay39 46 Words   |  16 PagesAnalysis of H.R. 4266: Nurse and Health Care Worker Protection Act of 2015 The following paper will introduce the house bill number 4266 titled Nurse and Health Care Worker Protection Act of 2015. This bill attempts to lessen nurse injuries by investing in safe patient handling and mobilization technologies and education programs. This paper will provide a background on the bill. Next, the bill will be summarized and analyzed using Malone’s (2005) framework. The paper will next discuss ethical considerations

Coffee Is A Supply Of Money, Material, And Analysis

Contents 1. Contents 2. Introduction 3. Extraction 4. Refinement 5. Refinement 6. Utilization 7. Sustainability/Conclusion 8. References Introduction A resource is a supply of money, material, staff or other things of value (assets or commodities) that can be readily drawn upon when needed or used to produce wealth. Coffee is cultivated in over 70 countries, however is most effectively grown in the equatorial regions of the world such as The Americas, Africa, Southeast Asia and India. It can in some cases be grown in subtropical regions as well. Coffee is a resource that is grown on bushes (therefore being a renewable resource), varying on value depending on its quality and type (two most common types being Arabica†¦show more content†¦The second being a commonly unknown substance called trigonelline which has a large impact on the flavour of the coffee in the roasting stage. There is an Ethiopian legend which says coffee was discovered by a goat herder which noticed his goats frolicking, full of energy after consuming the small red fruits from the coffee shrub. The herder tried the fruits and had a similar reaction. Before coffee became the morning beverage we know it as today it had many different forms of which it was consumed. From a wine like beverage too just eating the fruit as it was found. The Arabians started the roasted coffee phenomenon we know today way back in the 13th Century. By parching or boiling the coffee beans the Arabs were able to corner the market on coffee crops. In fact this was so affective it is believed not a single coffee plant existed outside Arabia or Africa until the 1600’s. Fertile beans were smuggled out by an Indian pilgrim aboard a string across his abdomen. This started the European coffee trade; however the Europeans couldn’t grow the plant in their home countries so they planted elsewhere. The Spanish planted in Central America, the Portuguese in Brazil and The French in the Caribbean and the Dutch (first to open a coffee estate-in 1616) in Sri Lanka. Extraction The resource is found as a little red fruit or â€Å"cherry† on a shrub (picture

A Marketing Strategy Free Essays

â€Å"Health is Wellness, Relieve Stress and Feel Better Today† is an adage that most people are adopting today to find relief from the stress and strains of a hard day in the workplace. More and more people are increasingly realizing the importance of exercise and mental well being in their daily lives. The growing number of people opting for memberships to health clubs and local gyms are an indicator of changing lifestyle and health awareness. We will write a custom essay sample on A Marketing Strategy or any similar topic only for you Order Now Unwinding in the gym at the end of a stressful day is catching on. The fact that people are well informed about the ills of an unhealthy lifestyle and the repercussions that it may have on the body is one of the major factors contributing to the mushrooming of fitness and wellness services across the world. High stress levels at work and multi-tasking roles and responsibilities assumed by an individual are weaning away the energy levels and coping abilities. These are some of the other factors that have led people to join the fitness and wellness centers. Exercising can not only help maintain weight, avoid health problems that infect millions in the world today, relieve stress but also infuse a feel good and look good attitude. A positive outlook to life and high energy levels to do things better are some of the side effects of following a strict fitness routine. The term wellness indicates the willingness to manage stress, a good health score, and a positive attitude to life. Moreover the gym provides a platform for social interactions that bring up the motivational levels for daily exercising. The gyms and spas that were considered a luxury lifestyle yesterday have become a part of the lifestyle today. The extra cost is not an important factor to those who believe in the wellness of the inner self. The health and wellness industry is a billion dollar industry having a simple product that appeals to all – a healthy lifestyle. Executive Summary The high revenue earning potential of this industry has offset many enterprises to launch healthcare and wellness service centers across the globe. Small local gyms to luxurious health resorts have paved their success stories by enticing millions of clients with their personalized health and wellness programs. The changing dynamics of the industry has redefined the health and wellness concept. The industry now offers a total image change to its clients who want an overall improvement in their looks and physique. The Company Background Health to Wealth Associates is one such facility located in the heart of the Kansas City provides health solutions and fitness regimes for all age groups. The facility employs well-trained, certified staff with fitness equipment catering to the wide-ranging consumer needs.   The company has invested in attractive interiors and latest gym equipment in a wide spread out area where clients can feel the relaxing ambience of the place. The facility offers – Spa and massage services Personalized fitness programs with personal trainers Exercising in groups for higher motivational levels Diet and nutrition plans Gym equipment for cardio and weight training The company motto â€Å"Health is Wellness, Relieve Stress and Feel Better Today† relates easily to the consumers and has helped tremendously in gaining popularity and attracting more clients.   The company has witnessed an overall increase of 6% in revenue earnings in the past five years of operation. The company endeavors to open two more locations in the next five-year period as part of its expansion program. Great location, high quality service from well-trained staff and an aggressive market penetration strategy has given this company a competitive edge over the other players in the industry. Market SWOT Analysis A SWOT analysis of the Health to Wealth Associates reveals the market dynamics that govern the industry trends. Strengths: Well-trained staff providing excellent customer service. The state of the art equipment catering to wide variety of client exercising requirements with personal trainers and fitness programs A well-designed spa with wide range of massages services with diet and nutritional counseling. Weaknesses: The facility can cater to only 30 clients at a time. The premium pricing of the services and membership fees as opposed to local gyms. Non-existent baby-sitting facilities for women with children. Opportunities: Plans for expansion with more outlets opening in different geographical areas. A well-planned brand positioning and awareness marketing strategy using advertising and publicity campaigns. Tie up with other leading nutritional supplements shops to entice the customers. Introduction of family-oriented fitness training programs to attract more customers Addition of baby-sitting facility or children’s play area. Threats: Local gyms and massage parlors offering services at cheaper rates. Entry of leading brands and outlets in the vicinity. Enrolling enough members at the onset. Getting a steady supply of qualified and well-trained employees. This SWOT analysis highlights the issues and concerns that face the company along with the competitive and operational advantages that will steer the company in its aggressive marketing and promotional strategy. Market Analysis A health and wellness center that offers holistic and healthy lifestyle and one that encompasses the three facets of health – physical, emotional, and spiritual is required for a successful venture. The rising attraction of consumers towards gyms and spas has inculcated a healthy lifestyle that has become synonymous with healthy profits in the industry. It has been observed that people are not averse to paying more for quality and personalized services in this sector. This is one of the most attractive elements of the industry – a high market demand and high revenue prospects. But the industry is capital-intensive. The high profile equipment and gadgets are essential capital investment items and cannot be compromised in terms of quality. The business requires substantial funds for start up though the returns are high. The key ingredients to running a successful venture is – Well-trained and certified employees to ensure quality service. An aggressive and effective advertising campaign to create consumer awareness and entice more clients. As part of its market expansion strategy Health to Wealth Associates plan to adopt the following strategy to penetrate the market segment: Employ health experts to counsel the needs and requirements of the clients. Rolling out membership schemes that provide the members with discounted services and free consultations. Introduction of guest passes that will enable non-members to enjoy the services of the facility based on their income. Promotional campaigns for healthier lifestyle using the company slogan â€Å"Health is Wellness, Relieve Stress and Feel Better Today.† Health and wellness workshops for promoting the client base. A web site promoting the services of the facility. Tie up with nutritional supplement provider as a strategy for client retention. Financial Projections The company has reported a 6% annual increase in revenues. Based on the last few years’ performance and the implementation of the above-mentioned strategies the company projects an annual increase of 10% in the revenues earned in the next five years. The company envisages an increase of 8% in the net profit in the next two years’ of operation. Conclusion The company should endeavor to capitalize on the growing fitness and wellness concept in the industry. Adopting changes in the service delivery, offering wide range of choices to the customer, and an aggressive advertising campaign to push the company’s products will lure the consumer senses. The essence of success in this industry lies in identification of niche markets, use of updated technology and strategic partnerships with influential and well-known brands in the industry. References: 1.   Living the Good Life – http://www.goodlifefitness.com/newsletter.aspx – accessed on 18th December,2007 2.   The ISPA 2004 Spa Industry Study – Executive Summary – accessed on 18th December, 2007 3.   How to Start a Gym – http://ezinearticles.com/?How-to-Start-a-Gymid=749346 – accessed on 18th December, 2007 4.   The menu of Spa Experiences   Ã¢â‚¬â€œ accessed on 18th December, 2007 5.   Gym Business Plan – http://www.briangreens.com/gym-business/gym-business-plan/ – accessed on 18th December, 2007    How to cite A Marketing Strategy, Essay examples

Moral and Social Impact of Unjust Incarceration among African-American Men Essay Example

Moral and Social Impact of Unjust Incarceration among African-American Men Essay Racism is an edifice like an opera house or a church that humans built as it protects particular cultural principles, demonstrating and sustaining them for the generations by means of morally charged dramas (Miles and Brown 3). The subsistence of racism wants us to see and accept it as an institution that is like a permanent fixture of our cultural landscape as a rock-solid inheritance rather than a comparatively recent and jury-rigged conception more over the truth is that racism is subjected to our own power to act, like all cultural institutions that was made by human beings, we can knock down the walls to clear the way for something fresh.When the United States aims for more territory to display its power and existence, Native Americans were constrained to leave their lands, some were massacred to make room for white settlers thus slavery was born and slaves were utilized to support the economic expansion of the agrarian beyond possible circumstances, missing the decent living co nditions for farm laborers, slave-owners and their elected representatives (Thorton 136).Protecting the Unprotected: Standing Out of NowhereIn contemporary years, policy attention regarding the crisis of the African American male has paid heed on a variety of areas in which African American males have gone through unreasonably from social tribulations and these have included education, housing, employment, and health care, among others (Conrad 144). African Americans have been also affected in two significant areas which regard the realm of crime and the criminal justice system. First, African Americans are more probably persecuted by crime than of other groups therefore creating a set of individual and community problems which hold back upon other areas of productive activity (Hakutani and Butler 54). Second, the gripping rates at which African American males have been involved in criminal or social offenses thus creating a complex set of consequences which affect not only individu al victims and offenders, but families and communities as well.The unwavering protection of civil liberties is what separates the United States from totalitarian nations however unwarranted force, police brutality and deliberate disrespect for civil liberties have magnified the flaws in this democratic society (Leone and Anrig 1). The disparities in the U.S justice system are also a cause of concern revealing 49 percent of African Americans are incarcerated.   Race, in the U.S. criminal justice system, extensively affects the probability that a person will be sentenced and convicted of a crime thus it also determines the sternness of the punishment.In the milieu, we hear a calling for social and racial justice moreover its effects have been life-saving but intermittent. Years later, the modern civil rights movement defeated legalized segregation and this victory by no means restored full human rights and social equality to African Americans, but the world did not perceived it (Ver ney 11). Since then, the movement has remained motionless therefore it doesn’t achieve the significant magnitude necessary to put a stop to racisms most egregious crimes. The road to justice remains as long and as difficult as ever leading us one step forward and two steps back, as a matter of fact the last quarter-century has seen the enormous reversals that may have seemed impossible to reach the end of this road.A pattern has emerged the force of violent, radical racism abated somewhat in the ensuing years as it becomes more localized phenomenon causing waves of racist extremism wash across nations in consequence social forces have enacted setting in motion by imperial designs causing counter-waves of activism while pushing the consensus in the opposite direction (Higham 3).Numerous Native Americans and African-American living in US was prosecuted and imprisoned at a rate as many times as their presence in the population. United States is one of the richest countries in th e world, yet a huge proportion of African-American women and children with their families are living in abject poverty covering a vastly disproportionate share of the total and today, every citizen has the vote and the right of access to public but for many the quality of life is so diminished by social conditions that the wolf named â€Å"Despair† is always at the door waiting for someone to get killed (Sahpiro 37).Second Chance, Second LifeAmerica becomes colour-blind post-racist nation and racial discrimination continues to be a huge problem in the nations prison and criminal justice systems furthermore state the idea that government cant really do anything anymore lacking the strength, the legitimacy, the money, the wherewithal to carry out key objectives and it has no clear objective or assurance to provide funds for meaningful rehabilitation and re-entry services for many millions of very disproportionately black prisoners and ex-prisoners who are marked for life with a criminal record (Davis, et al 104).Large number of African-American who have been incarcerated initially feel the misery of life in their neighbourhoods and it is a common ground to demand for a second chance but the miserable truth is screaming loud that most of them are returning home to communities where they never received much in a way of their first chance (Hattery and Smith 270).It is worth reminiscing that the current president of the United States owes his existence at the seat of world power to the retaliatory and criminally profligately electoral disenfranchisement of black ex-felons in the state of Florida moreover these men serves in his armed forces as they were given the option of joining the military as their only alternative to incarceration as he prepares an unwarranted, penalizing and criminal state-imperialist attack on Iraq, in a similar vein, there is a positive outlook from most African-Americans who have joined the military as they would like their policymak ers to move away from punitive, racially disparate mass incarceration and towards pro-active treatment, rehabilitation and community-based justice and real corrections.A Glimpse of the Silver Lining: Social and Moral SupportNearly a third of African-American men will cross the threshold of state or federal prison during their lives hence countless will be lost in the criminal justice system and finish up in prison, poverty, and unemployment. Incarceration causes closure of employment avenues for ex-offenders in the public sector moreover those who are released could fail to become fully rehabilitated, and may go on to commit more crimes due to lack of job training and support programs (Hepburn 164).Breaking the law should have consequences, there is no question about that and we have to fully understand that violence is always wrong therefore justice must be fair and punishment must fit the crime in addition, the costs of crimes are at high nevertheless failing to break this cycle w ill costs America more. The judicial system seemingly jeopardize certain sentences among African-American citizens while too many young, first-time and non-violent offenders have been locked up for the better part of their lives.It is very impossible for one to nurture and support a family without a high school diploma but a criminal record instead for this reason the prospects for success are next to none.If former prisoners will be given a second chance and support from their community-based organizations they can have a meaningful life working with state and local authorities, likewise it will also promote and ensure that the re-entry programs will help make communities safer.Creating paths for ex-offenders is very crucial and this will lead them to leave the life of crime. Providing jobs, skills, and education they need to get their meaningful life back means so much not just for their selves but for America as a whole.Employment process designs with effective training and mento ring programs will help people to be at ease during transition period from their new jobs accordingly re-assessment of laws will be beneficial in relation to hiring people with a criminal record to avoid foreclosure of effective ways in bringing people out of poverty and preventing them from committing new crimes (Hunt 19).The immense multiplicity in incarcerated individuals resulted in a larger population of ex-convicts offers critical issues for U.S. public policy to address the employment and socialization dilemmas.Various systematic research projects to deal with this important public concern would be well worth the expenditure of public funds and studies shows that stable lives and sustainable employment are the keys to preventing recidivism. Ex-offenders become valuable participants in communities as they enter successfully transition out of the criminal justice system as they begin earning a living wage and contributing to tax base, instead of burdening it.As a society, we ar e in great accordance that work is better than welfare and surely then, work is better than crime and prison. The dark cloud around criminal and social justice issues in incarceration of African-American men is starting to fade a little and hope is being place to reconstruct the gap between the American government with its people.Second chance is all they need to prove that they are still a part of this nation. Let us give them the chance to prove their worth. Not all African-American men or the people behind bars committed a crime or such, some are just unlucky to catch the blows of life and fight back. Life is sometime’s unfair but let us give them a fair game, let us give them the chance to stand up and face the world again.